Updated Sep 2nd, 2025 by AddEvent
The AddEvent calendar links app for Mailchimp allows you to easily insert an RSVP button into your Mailchimp email marketing campaigns. It’s as simple as creating an RSVP event in AddEvent, inserting a new content block in your Mailchimp email, and then copying the AddEvent RSVP button into the email.
Adding an RSVP button to your Mailchimp emails lets you take advantage of the following great features:
This article will show you how to add an RSVP link or an RSVP button to your Mailchimp email in four simple steps.
To use the AddEvent app in your Mailchimp email, you will need to use Mailchimp’s new email builder. To add RSVP buttons or links to your emails using the classic builder, scroll down to the second section of this article.
Start by logging in or creating an AddEvent account. You can choose the free Hobby plan or upgrade to a paid plan for access to more advanced features. You’ll find all plan details on our Plans and Pricing page.
In your AddEvent dashboard, click Create and select Event. Fill out your event details—date, time, description, and any RSVP options you’d like to enable. Make sure you enable RSVPs!
When you’re done, click Save event to publish your event and generate your event landing page.
After creating your event, you’ll be taken to the Event Details page. Scroll down to the sharing tools section and look for the RSVP Button. Click the + icon to open sharing options.
Grab the code for the RSVP button by selecting the <> option or the copy button.
To use the RSVP button in emails, newsletters, campaigns, websites, and landing pages, simply copy the image or button below and paste it into your email, campaign content editor, or website using custom HTML options in your system.
AddEvent Pro Tip: Want the button to match your site’s design? You can fully customize the appearance — colors, fonts, and layout — to stay on brand in the no-code Design Templates section.
Open the AddEvent app in the Mailchimp integrations section.
Click the Connect button at the top of the page, and when prompted, sign in with your email address and password to sign into your AddEvent account.
You will be shown a confirmation screen and redirected back to Mailchimp.
In Mailchimp, create a new campaign, or edit an existing campaign that you want to add an RSVP button to.
Click Edit next to the email content section. Hover your mouse over the content in the email where you want your RSVP button to appear, and click the + icon that appears to insert a new content block.
Choose App as the content block type, and in the Select App menu that appears in the sidebar, choose the AddEvent Calendar plugin.
Choose Event as the first option and then use the dropdowns to choose which event you want to share. Note that an RSVP button will only appear if you select an event that is RSVP-enabled which is marked with (RSVP) in the dropdown. For all other events, normal Add to Calendar Calendar Links will appear.
The RSVP button for the event will automatically appear in the email preview on the right. You can use the additional settings in the control panel on the left to customize how the RSVP button looks in your email.
Now you’re good to go! The RSVP button for your event has been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. For more information about how all this works, go to our AddEvent + Mailchimp page.
Note: As of June 1, 2025, Mailchimp’s Classic Builder has been retired — learn more.
If you are using Mailchimp’s classic builder to design your emails, you won’t be able to use our brilliant new AddEvent Calendar links app. However, you can still add an RSVP button or RSVP link to your emails by copy and pasting the button/link from AddEvent directly into your email. Just follow the below steps to get started.
Start by logging in or creating an AddEvent account. You can choose the free Hobby plan or upgrade to a paid plan for access to more advanced features. You’ll find all plan details on our Plans and Pricing page
In your AddEvent dashboard, click Create and select Event. Fill out your event details—date, time, description, and any RSVP options you’d like to enable. Make sure you enable RSVPs!
When you’re done, click Create event to publish your event and generate your event landing page.
After creating your event, you’ll be taken to the Event Details page. Scroll down to the Share your event section and look for the RSVP Button. Click the + icon to open sharing options.
You have two options to copy the embed code:
To use the RSVP button in emails, newsletters, campaigns, websites, and landing pages, simply copy the image or button below and paste it into your email, campaign content editor, or website using custom HTML options in your system.
In Mailchimp, create a new campaign, or edit an existing campaign that you want to add an RSVP button to using the classic builder. Find the perfect place to add your RSVP button and click the edit icon.
Paste the links that you just copied (CTRL+V on Windows or CMD+V on Mac)
You’re good to go! The RSVP button for your event or calendar has been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. You can also watch a video tutorial on our YouTube page.
When you use an RSVP event, AddEvent automatically creates an RSVP website for each event, so you don’t have to! Get your free online RSVP with AddEvent’s Hobby plan!
AddEvent’s Affiliate program currently has a few openings for new, US-based affiliate partners.
As an AddEvent affiliate, not only do you get to share our cutting-edge event management and marketing tool with your audience, but you also earn a recurring 20% commission for up to a year on every new paid subscription stemming from your link. With a 45-day cookie window and plans ranging from $36 to over $100 a month, the earning potential is limitless!
While the program is currently open to US-based affiliates only, the benefits are unparalleled. Plus, signing up is a breeze — it’s a free program, and we provide all the resources you need.AddEvent’s Affiliate program is currently accepting new applications at this time — but don’t wait! Apply today while the application window is still open and start earning immediately.
Yes! The RSVP button’s appearance—including colors, fonts, and layout—is fully customizable to match your branding.
You can collect attendee names, email addresses, and any additional custom fields you configure in your event’s RSVP settings.
Go to the Mailchimp integrations section in your AddEvent account, click Connect, and log in with your AddEvent credentials. Once connected, you’ll be redirected back to Mailchimp where you can start using the app in your email campaigns.
Yes, once you add the RSVP button to your email content, you can include that email as part of a Mailchimp automation or customer journey.