Add to Calendar Links Built for Mailchimp how-to

The AddEvent Calendar Links app for Mailchimp allows you to easily insert Add to Calendar links into your Mailchimp email campaigns. It’s as simple as creating an event in AddEvent, adding a new content block in your Mailchimp email and then choosing the AddEvent Calendar Links app.

Adding these add to calendar links to your Mailchimp emails is a simple and effective way to boost attendance at your events and to increase engagement with your email campaigns. AddEvent makes it easy to share your events by giving your customers a quick and effortless way to add your event to their calendar.

This article will show you how to insert these add to calendar links and buttons to your Mailchimp email in four simple steps.

To use the AddEvent app in your Mailchimp email, you will need to use Mailchimp’s new email builder. To insert AddEvent’s Add to Calendar Links to your emails using the classic builder, scroll down to the second section of this article.

How to Add Add to Calendar Links to Your Mailchimp Emails

Sign up or log in to your AddEvent account

Start by logging in or creating an AddEvent account. You can choose the free Hobby plan or upgrade to a paid plan for access to more advanced features. You’ll find all plan details on our Plans and Pricing page

Create your event

In your AddEvent dashboard, click Create and select Event. Fill out your event details—date, time, description, and any RSVP options you’d like to enable. 

When you’re done, click Create event to publish your event and generate your event landing page.

Find your Add to Calendar Links 

After creating your event, you’ll be taken to the Event Details page. Scroll down to the Share your event section and look for the Add to Calendar Links section. Click the + icon to open sharing options.

Connect your AddEvent account to Mailchimp

Open the AddEvent app in the Mailchimp integrations section.

Click the Connect button at the top of the page, and when prompted, sign in with your email address and password to sign into your AddEvent account. 

You will be shown a confirmation screen and redirected back to Mailchimp.

Add the Add to Calendar Links to your email

In Mailchimp, create a new campaign, or edit an existing campaign that you want to add these Add to Calendar Links to.

Click Edit next to the email content section. Hover your mouse over the content in the email where you want your RSVP button to appear, and click the + icon that appears to insert a new content block.

Choose App as the content block type, and in the Select App menu that appears in the sidebar, choose the AddEvent app.

Then, select whether you want to share an event or calendar (you can read more about the differences here) and then use the dropdowns to choose which event or calendar you want to share.

The add to calendar links for the event or calendar will automatically appear in the email preview on the right. You can use the additional settings in the control panel on the left to customize how the add to calendar links look in your email.

You’re good to go! The add to calendar links for your event or calendar have been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. For more information about how all this works, go to our AddEvent + Mailchimp page.

How to Use Add to Calendar Links in your Mailchimp Email Using the Classic Builder

Note: As of June 1, 2025, Mailchimp’s Classic Builder has been retired — learn more. 

If you are using Mailchimp’s Classic Builder to design your emails, you won’t be able to use our brilliant new AddEvent Calendar links app. However, you can still add Add to Calendar Links to your emails by copy and pasting the links from AddEvent directly into your email. Just follow the below steps to get started.

Sign up or log in to your AddEvent account

Start by logging in or creating an AddEvent account. You can choose the free Hobby plan or upgrade to a paid plan for access to more advanced features. You’ll find all plan details on our Plans and Pricing page

Create your event

In your AddEvent dashboard, click Create and select Event. Fill out your event details—date, time, description, and any RSVP options you’d like to enable. 

When you’re done, click Create event to publish your event and generate your event landing page.

Find the Add to Calendar Links

After creating your event, you’ll be taken to the Event Details page. Scroll down to the Share your event section and look for the Add to Calendar Links. Click the + icon to open sharing options.

Copy the embed code for your website

You have two options to copy the embed code:

• Click the Copy icon in the top-right corner of the code box, or
  
• Click the < > icon to view and copy the full HTML.

To use these ATC Links in your emails, simply copy the image or button below and paste it into your email, campaign content editor, or website using custom HTML options in your system.

In Mailchimp, create a new campaign, or edit an existing campaign and find the perfect place to add your Add to Calendar Links and click the edit icon.

Paste the links that you just copied (CTRL+V on Windows or CMD+V on Mac)

You’re good to go! The add-to-calendar links for your event or calendar have been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. You can also watch a video tutorial on our YouTube page.

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