Add to Calendar built for HubSpot how-to

Updated Sep 2nd, 2025 by AddEvent

AddEvent makes it easy to include Add to Calendar links and buttons in your HubSpot email campaigns—no coding required. With just a few quick steps, you can create an event, grab the Add to Calendar embed code, and paste it into a Custom HTML block in your HubSpot email. 

How to Use Add to Calendar Links with HubSpot

Sign up or log in to your AddEvent account

Choose from our free Hobby plan or one of our paid plans, which come with lots of additional features. Learn more about our plans on our plans and pricing page.

Create your event in AddEvent

From your dashboard, click the Create button and choose Event. On the Event Detail page, you can set the date, time, and event information, and turn on RSVPs if needed.
When you’re ready, hit the Create event button to publish your event landing page.

On the Event Details Page, locate the Add to Calendar Links

After creating your event, you’ll land on the Event Details Page. Scroll down to the Share your event section and look for the Add to Calendar Links. Click the + button to open the sharing options.

You’ll see two ways to copy the embed code for your email platform:

  • Click the Copy icon in the top right of the box
  • Or click the < > icon in the bottom right to view and copy the code

→ AddEvent Pro Tip: Want the Add to Calendar Links to match your brand? You can customize their look and feel!

Paste the embed code into your HubSpot email

Open your email in the HubSpot editor and drag in a Custom HTML block. Paste the Add to Calendar embed code directly into the block.

Once added, the Add to Calendar Links will appear in your email, ready for your contacts to use.

Now head over to your HubSpot email content editor

Choose the ideal spot for your Add to Calendar Links. Placement matters! The higher up the links appear in your email, the more likely recipients are to click and add the event to their calendar before they close the message.

To add the links, insert a Custom HTML block in your email and paste the code you copied from AddEvent (use CTRL+V on Windows or CMD+V on Mac).

Easily insert Add to Calendar links and buttons into your HubSpot email campaigns with AddEvent’s Add to Calendar functionality.

It’s as simple as copying the links and pasting them into your content editor, with no coding knowledge required. We make it easy to give your recipients a quick and effortless way to add your events to their calendars.

This seamless integration gives your recipients a simple way to add events to their personal calendars with a single click, boosting engagement and attendance. Whether you’re promoting a webinar, product launch, or special event, AddEvent ensures your calendar links look great and perform reliably. Plus, you can customize the links to match your brand, creating a polished, on-brand experience from inbox to calendar.

Ready to get started?

Create a free AddEvent account today and start adding calendar links to your HubSpot emails in minutes. No technical setup, no hassle—just powerful tools to help your events stand out. Sign up for free and see how easy it is to drive more attendance and engagement.

FAQs

What is an Add to Calendar link?

An Add to Calendar (ATC)  link lets recipients quickly add an event to their preferred calendar (like Google, Outlook, or Apple) with just one click. It’s a simple way to increase attendance for webinars, demos, meetings, or any scheduled event.

Can I add calendar links directly in HubSpot emails or landing pages?

Yes! You can easily paste Add to Calendar links into HubSpot’s email editor or on landing pages. The links will appear as regular buttons or hyperlinks, and they work seamlessly with all major calendar platforms.

What calendars are supported with Add to Calendar links?

Add to Calendar links from AddEvent support Google Calendar, Outlook, Office 365, Apple Calendar (via ICS download), and Yahoo Calendar.

Is there a free option for creating Add to Calendar links?

Yes! AddEvent offers a free Hobby plan that allows you to create basic Add to Calendar links. For advanced features like analytics, calendar subscriptions, or event updates, a paid plan is available.

Let's create events together 😍

Please fill out this field